What do you mean by digital marketing?

Digital marketing refers to the performance of any task using electronic devices or mediums. Digital marketing is a broader term for all advertising distributed through electronic devices. When one hears about digital marketing, most of them think about internet media. E.g., email, social media, websites and search engines. Basically, it is possible to market anything by connecting to the internet through smartphones, tablets, laptops, desktops, etc. Digital marketing happens both online and offline. 

There are two types of digital marketing.

 

1. Offline marketing: 

Offline-based digital marketing is so simple that you often encounter it, but don't realize it. TV and radio marketing is classified as offline digital marketing. This is because they are connected to electrical devices, but do not require a connection to the Internet. Such as Television, SMS, radio, billboards, etc.

2. Online marketing :

Online-based digital marketing is a means of promoting products and services through the Internet. Which is a set of tools and methods used. Thanks to the Internet, there is a much wider range of current marketing elements than conventional business marketing